Video Tagging

Increase conversions and add value to your site by exposing video content to users through meaningful and descriptive keyword tags.

  • Use Cases
  • Media Sources
    If you are a media source selling stock footage to customers, tagging your library of videos with meaningful and descriptive meta data helps you to effectively market your digital assets to customers. Because the content of videos isn’t obvious on the surface, having real people view your videos is important for accuracy and relevancy when tagging keywords.
  • Online Publishers
    If you are an online publisher using videos as a supplement to content, video tagging provides a way for your readers to easily find needed media through search engines. Because a wealth of video content is not easily searchable, you can add value to your site by exposing that content to users.
  • How It Works
  • Step One:Import Videos for Review
    Through our API integration, you can easily import and manage your existing library of videos and newly generated videos on a continuing basis.
  • Step Two:Distribution
    Once we have received your video content, we distribute it to our on-demand, US-based workforce. Each member of our workforce assigned to your task has passed a series of qualification tests, proving competency and accuracy in video tagging. With several layers of quality controls built into our system, we ensure increased tagging accuracy, validity and quality through repeated, subjective decision-making.

    Our workforce is trained to follow rigid, client-specific guidelines in each of the following categories:

  • Type
    • Footage, Commercial, Editorial
    • Category (abstracts, patterns, black and white, animals, color splash, children, city lights, Christmas, sports, funny, travel, illustrations, love, vintage and more)
  • Style and Quantity
    • Dominant Colors
    • Tempo (real time, slow motion, time lapse)
    • Video Quality (5-point scale)
    • Video Orientation (eye level, high angle, low angle, bird’s eye, slanted, etc.)
    • Shot Type (wide shot, mid shot, close up, extreme close up, cut in, cutaway, etc.)
  • Descriptions
    • Main Subjects and Action
    • Event
    • Date
    • Geographical Location
  • Miscellaneous Fields
    • Gender
    • Estimated Age of Subjects
    • Population
    • Ethnicity (black, white, Hispanic, Asian, other)
    • Time of Day
    • Season
    • Emotion (happy, sad, angry, etc.)
  • Step Three: Quality Assurance Each video you submit for tagging is sent through a quality assurance workflow that assigns the same task to multiple workers. By filtering out spam and sending incorrect judgments to additional trusted workers for further review, we are able to monitor and manage quality in real time.
  • Step Four: Results Complete Once our workforce is finished tagging videos, you receive accurate and descriptive tags in your desired format from our Client Solutions Team. Optimizing your online video content for marketing and search purposes is a mission critical task for both media and online publishers. Tagging video content markets your digital assets effectively with videos that are easily found by users (and search engines) through improved contextual search results.
  • API and Pricing
  • Our platform features an API that enables real-time submissions and hands-off management of user-generated content for enterprise-level clients. For more information on how we can manage your user-generated content as well as our pricing structure, please contact us.
View demo.