• Recipe for Success: Using Pinterest to Drive Traffic

    By: Brittany Corners | Published: July 19, 2014

    The social media network known as Pinterest allows users to share links to a variety of different information. Much of the most repinnable information on Pinterest is in the form of recipes. Companies that leverage recipes to drive traffic benefit fr [...]

  • Marketing Solutions: Five Tips for Instagram Success

    By: Brittany Corners | Published: June 19, 2014

    It's a glorious day to be a content marketer. Never before have there been so many marketing solutions at your disposal, including social media sites that make it easy to promote brand awareness and increase profitability. You may already be taking a [...]

  • Three Content Moderation Mistakes That Kill Engagement

    By: Brittany Corners | Published: June 17, 2014

    Audience engagement is a keystone of content marketing, but what do you do when things get sour in the comment section of your blog or social media page? How your brand handles content moderation — from praise to complaint sessions — can affect e [...]

  • Content Ownership and the Risks of Building Brands on Social Platforms

    By: Brittany Corners | Published: April 2, 2014

    Successful content marketing requires a large investment of time, energy and words. To be effective, you need to build a website, create unique content regularly, blog faithfully and connect with readers and customers via social media. There are many [...]

  • Crowdsourcing Social Media Content to Improve SEO

    By: Alex Chrum | Published: October 31, 2012

    The social landscape of the web puts social media content front and center when it comes to adding value to internet users, but it also has the potential to improve your SEO while positively impacting sales, consumer perception and more. Fresh [...]

  • Crowdsourcing Social Media Analytics: Gaining Actionable Insights

    By: Alex Chrum | Published: September 19, 2012

    As social media use by consumers and businesses alike continues to explode, you can position your enterprise to benefit by using managed crowdsourcing for social media analytics. Social media is an integral part of the today’s business l [...]

  • Social Media, Customer Relations and Crowdsourcing

    By: Alex Chrum | Published: June 18, 2012

    An IBM Global CEO Study found that today’s CEOs are beginning to understand and accept the role social media plays in fostering customer relations and building a stronger business model. While social media is currently ranked lower than many other [...]

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