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One of the biggest challenges of running an e-commerce business is attracting website traffic from qualified, ready-to-purchase visitors. No matter how well-designed your website, there is a good chance you're leaving money on the table if your conte [...]
A whopping 89% of customers say that user-generated reviews sway their opinions when they shop for goods or services. That’s great news for your company if web reviewers frequently praise your products, but what if they don’t? That’s why it’s [...]
Every e-commerce merchant in the world understands the importance of upselling and cross selling, but few have executed effective strategies in this arena. It is unfortunate, especially when you consider research from the book Marketing Metrics which [...]
Instagram is an excellent platform for building brand loyalty. You’re able to engage your customers in creative and visual ways that help define and promote your company’s identity. By using Instagram to its fullest extent and including well-rese [...]
In the afterglow of the holiday season, many ecommerce merchants are enjoying increased profits and steady to rising sales. As sales rise, online retailers have the capacity to grow. And with growth, unfortunately, comes challenge. Sometimes refer [...]
The holiday season is officially over. Retailers across the country can finally breathe a sigh of relief and take a break for a few months, right? To achieve success in the next holiday season, the obvious answer is no. Smart online retailers are [...]
User-generated content is a boon to busy retailers and website owners. Comments, reviews and forum posts often include natural keywords, boosting SEO. User engagement keeps the brand relevant and helps drive new users to the site. Without proper mode [...]
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