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A whopping 89% of customers say that user-generated reviews sway their opinions when they shop for goods or services. That’s great news for your company if web reviewers frequently praise your products, but what if they don’t? That’s why it’s [...]
Michelle Smith, international speaker and author on employee engagement, meets with CrowdSource to discuss the unique challenges of motivating millennials in the workplace. "Millennials crave meaningful, challenging work," says Smith, "and they are [...]
Julie Gauthier and Kelly Barner joined Nicki Powers on the CrowdSource podcast channel to discuss the challenges of finding and managing freelance talent and how to overcome those challenges. A recent Gartner study revealed that "big content" is t [...]
Every e-commerce merchant in the world understands the importance of upselling and cross selling, but few have executed effective strategies in this arena. It is unfortunate, especially when you consider research from the book Marketing Metrics which [...]
If there is one area where marketers excel, it is continually redefining and rebranding the role of marketing itself. As a marketer at heart, CrowdSource COO Erin Steinbruegge is no stranger to this type of continual innovation, but is known to c [...]
You don't need to meet someone in person to discern whether or not their work is of high quality. This is the founding premise of Automattic, the tech startup responsible for the popular blogging platform, WordPress. With no email and no office wo [...]
By now, it should come as no surprise that content marketing is a critical aspect of a brand’s digital presence. With nearly 40% of U.S. companies relying on blogs for marketing purposes, the competition is steep - and will only steepen in the comi [...]
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