• How Company Blogs Generate Customer Attention

    By: Brittany Corners | Published: August 5, 2014

    In the fast-moving online world of social media and Web-based marketing, company blogs can be the key to generating and keeping customer attention. Blogs serve as effective marketing materials and create an easy way to communicate directly with clien [...]

  • Guiding the Upsell with a Great Buying Guide

    By: Brittany Corners | Published: July 23, 2014

    When it comes to upselling techniques for online selling, a comprehensive buying guide can be your secret weapon. Because buying guides educate potential customers about the various options available, they subtly lead buyers to choose higher quality [...]

  • Build Your Food-Based Brand with Unique Recipes

    By: Brittany Corners | Published: July 22, 2014

    Make your mark in the crowded field of food-based businesses with unique recipes that build brand authority and keep customers coming back for more. Whether you run a popular restaurant in a thriving downtown district or operate a business selling or [...]

  • Guest Blogging Is Still a Great Link-Building Tactic

    By: Brittany Corners | Published: July 20, 2014

    There are, roughly three months after the fallout from Google’s cudgeling of MyBlogGuest, the signs of lingering panic that follow a toxic event. Of course, some degree of circumspection is warranted. The survivalist policies of some, however, seem [...]

  • Attracting Smart Shoppers With a Buying Guide

    By: Brittany Corners | Published: July 18, 2014

    Online shoppers are a savvy bunch, and knowledge is power when it comes to smart shopping. Many shoppers seek a buying guide for a specific product or category before making an informed purchase. Adding a series of buying guides to your site can help [...]

  • Local Citations: Balancing Return and Investment

    By: Brittany Corners | Published: July 14, 2014

    Local citations are an important part of a balanced SEO strategy for any business that serves customers locally. From the corner drug store to the chicken chain with restaurants in two states, businesses benefit from local SEO efforts that tell both [...]

  • Guest Blogs: Are They Still Relevant?

    By: Brittany Corners | Published: July 10, 2014

    Before Panda 2.0, guest blogging was a major source of backlinks to thousands of sites. Companies would place blogs that contained links back to their own sites on other sites, and it was something that was often reciprocated. Sounds like a produ [...]

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