• Two Reasons People Should Power Your Sentiment Analysis

    By: MattD | Published: September 18, 2014

    One reason human analysis is better than automatic is that computer analysis can be very literal. Text is analyzed using a database that tells the computer whether certain words or phrases are positive, negative or neutral. Throw in slang terms, Inte [...]

  • Crowdsourcing's Role in Disaster Management

    By: MattD | Published: September 11, 2014

    According to Tech Republic, the White House convened a forum in August 2014 to demonstrate data-driven technology that could be used to offer assistance during times of disaster. One of the topics during the program was crowdsourcing solutions for ti [...]

  • NASA, Image Tags and the Crowd

    By: MattD | Published: September 10, 2014

    Crowdsourcing is being used in innovative ways by leading companies in every industry. Various data task, big or small, that are typically handled by a company's internal team may given to a crowd for review. An essential function of crowdsourcing is [...]

  • Avoid Sketchy Appearances by Moderating Blog Comments

    By: MattD | Published: September 8, 2014

    User-generated content is a boon to busy retailers and website owners. Comments, reviews and forum posts often include natural keywords, boosting SEO. User engagement keeps the brand relevant and helps drive new users to the site. Without proper mode [...]

  • Creating Effective Guidelines for a Marketing Copywriter

    By: MattD | Published: July 21, 2014

    When you're hiring a marketing copywriter to produce product descriptions or other sales copy, crafting effective guidelines for your project helps you get the results you want. While some copywriters are experts at crafting brand-appropriate product [...]

  • Content Creation that Avoids Copyright Infringement

    By: MattD | Published: June 10, 2014

    In mid-2013, Mashable reported that Google copyright infringement reports were up year over year. As of July 2013, reports were on track to total four times the 2012 reports, indicating a serious content piracy problem across the Web. Copyright infri [...]

  • Build A Blog: Blog Writing Increases Interest and Profit

    By: MattD | Published: June 3, 2014

    You've purchased the ad space and sent out the mailers. Creating a profitable business model encompasses so much more than a 30-second commercial or cunningly crafted product description. Incorporating a blog lets you access the Internet and approach [...]


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