5 Tools Every Online Publisher Should Use

By: Brittany Corners | Published: August 11, 2015


The Internet has exploded with resources that claim to help online publishers boost visibility and reach new audiences. Yet, many of these tools fall short. Here are five tried-and-true online tools that boost search engine rankings and help online publishers succeed:

More than 70 million users engage with Pinterest. How can online publishers utilize this platform? For starters, publishers can create boards with high-quality images that link directly to their sites. This drives new traffic from like-minded individuals seeking information on a product or service. Secondly, publishers can add ‘Pin it’ buttons to each web page to encourage social sharing, boosting the virality of their content.

SlideShare lets publishers create presentations and slideshows, boosting search engine rankings and driving traffic. Publishers can leverage this platform in conjunction with Pinterest, pinning SlideShares to topic-specific boards. Blending these tools is a terrific SEO tactic online publishing companies can use to increase traffic and visibility.

The Q&A site, Quora, is a goldmine for online publishers. In order for an online publishing company to fully leverage Quora, a few steps must be followed:

  • Find a viral thread (search for threads with the most “upvotes”).
  • Respond with an answer, and at the end of the answer, include a link to your website.
  • If this answer is relevant and upvoted, millions of users will see it and the chances of them clicking the website link are incredibly high.

Millions of users contribute to Wikipedia. Billions of users look to it for information. It goes without saying that Wikipedia is a crucial SEO tool. Publishers can leverage this tool by adding informative content, then linking their own articles as references.

YouTube is ranked highly in Google searches and publishers can use this to their advantage. Examples of videos that have been successful on YouTube include do-it-yourself videos and tutorials. To be considered advertiser-friendly, all video content must be appropriate for all audience members, young and old.

Ready to learn more? Check out our latest infographic, Must-Know Online Publishing Stats.


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