5 Signs It’s Time to Outsource Your Content Creation

By: Brittany Corners | Published: June 20, 2015

outsource-content-creationIn today’s competitive marketplace, successful companies require an arsenal of skill-sets to handle content creation. The difficulty comes in finding someone who can write blog posts, white papers, Facebook posts and sales brochure copy while staying current on SEO best practices. It may be difficult to find a candidate in your geographic area who possesses all the skill-sets needed to manage your unique content creation needs.

Here are five signs it may be time to outsource your content creation:

Your blog is a bit dusty
Unlike fine wine, blog posts do not improve with age. If you want to keep your customers interested and engaged with your company’s products, services and overall mission, you must provide fresh content on a regular basis. When you outsource content creation, you can request as many or as few blog updates as you deem necessary without taxing your internal resources.

Your once-creative in-house word slingers are now shooting blanks
If you encounter blank screens and blank expressions when you stop by your writers’ desks, it could be a sign that your team is experiencing writer fatigue and needs more variety to keep the creative juices flowing. Outsourcing repetitive assignments, such as blog writing and social media updates, can free up your copywriters for more creative and more challenging projects.

Your team’s copy has detoured to a planet far far away
While the Star Wars brand is a cult classic and many fans are looking forward to the next movie installment, if your internal teams’ copy is starting to sound similar to things you’ve read or heard before, “Stop it, you must!” Straying from your brand voice can cause confusion among your followers. Pro tip: Your outsourced content should be composed by trained writers and passed through quality control before it is published.

Optimizing your website has become a full-time job
On the Internet, looks will only get you so far. It isn’t enough to have a nice looking, mobile-optimized website. Your content needs to be accurate, compelling and in line with the current SEO best practices. Assigning, reviewing and posting new content can be time consuming. When you outsource content creation, you free up your time for other mission critical pursuits.

Your team always seems to be running behind
It’s normal to experience moments of high stress and heavy workloads, but if your team is always playing catch up and is behind on multiple projects, it may be time to outsource your content creation so you can focus more on strategizing and staying ahead of market trends.


Ready to learn more about outsourcing your content needs? Check out our copywriting solutions.

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