Building a business online is not just about standing up a website and offering a great product. The most successful online businesses are using the web to build authority in their industries by curating, publishing, and sharing meaningful content to generate leads and acquire new customers.
Even businesses that are not typically thought of as “publishers” have been forced to become publishers in today’s hyper-digital world. In order to stay relevant in the mind of the the modern customer, online businesses need to show up where their customers are spending the most time – which is, of course, the web.
While the creation of content has proven to be valuable, it has also proven to be challenging for businesses that do not have in-house resources to handle its production. As it turns out, this doesn’t have to be a challenge any longer.
We now have the ability to tap experts on demand, and that means all businesses have access to a workforce willing to perform tasks on project-by-project basis. By crowdsourcing labor, content creation projects that were once massively labor-intensive are more manageable and more efficient than ever before.
The crowdsourced content creation workflow is effective for 4 main reasons:
Crowdsourcing content allows businesses to divide tasks into even smaller tasks and assign them to hyperspecialized workers. This subdivision of work allows each person to contribute his or her own specialty to the project which leads to improved quality.
Speed to market
Crowdsourcing allows content contributors to work in parallel, and through this process, timelines are naturally accelerated. When managed appropriately, each task is assigned only to the most qualified workers who are particularly adept at performing tasks within a certain category, allowing them to work more quickly.
For the first time ever, crowd-based labor gives businesses access to an army of resources that can scale up or down on a moment’s notice. This type of elasticity is not possible in the traditional workforce model where the management of human capital is easily the largest expense.
Marketplace demands evolve, often without warning. As this happens, businesses need the ability to tap into new networks of experts. In the traditional workforce model, sourcing new talent is a time-consuming and labor-intensive process. When content creation projects are crowdsourced, businesses can easily pivot to a new set of highly-qualified resources without consequence.
Crowd-based division of labor will be a huge driver of productivity for online publishers in the coming years.
Interested in learning more about crowdsourced content?
5 Lessons from Leaders in Content Marketing.
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