4 Killer Ways Retailers Benefit From Crowdsourcing

By: Brittany Corners | Published: February 5, 2015

retailers-crowdsourceIn the afterglow of the holiday season, many ecommerce merchants are enjoying increased profits and steady to rising sales. As sales rise, online retailers have the capacity to grow. And with growth, unfortunately, comes challenge.

Sometimes referred to as growing pains, these challenges are a side effect of poor workflow inertia. Large companies in particular are known to implement cumbersome processes that are difficult to break. Thankfully, there’s a new and improved workflow that online retailers can implement today.

Crowdsourcing certain aspects of your ecommerce workflow gives you an on-demand workforce that scales up or scales down as your business needs ebb and flow.

Here is a list of 4 killer ways online retailers benefit from crowdsourcing:

Increased agility

Crowdsourcing your merchandise content takes a fraction of the time and cost of traditional merchandizing methods. Considering the rapid pace at which products evolve and change, even the largest online retailers in the world have a hard time keeping product descriptions up to date. When you crowdsource this task, you gain access to thousands of on-demand workers without the need to ramp up your own staff.

Local relevancy

Local trends play a huge role in the relevancy of your merchandise content and how it is perceived by potential customers. Having a team of in-country content experts is a luxury most ecommerce merchants could not afford to maintain – that is, until now. Crowdsourcing gives you access to a qualified workforce, as a result, access to markets that were once out of reach.

Up-sell capabilities 

Having a wide selection of merchandise is usually considered a positive trait in the minds of online shoppers. And, it’s no secret that merchants who upsell and recommend relevant products outperform their competitors. On the other hand, a large database of products can be difficult for online merchants to manage. Accurate product tagging and categorization can greatly improve this feature of your site, so it’s worth it to keep this information up to date. Crowdsourcing this ongoing task allows you to focus your resources on other revenue-generating activities like inventory management and product marketing.

Search engine optimization

Ranking highly in the search engines starts with quality content on-page. It’s not just about quantity (although that’s a good start), it’s about quality content that converts. Search engine algorithms are largely based on user interaction. The more user interaction, the higher the quality score. That means inclusion of fresh content on a regular basis is a critical aspect of your ecommerce strategy.

An on-demand workforce is an online merchant’s secret weapon to out-merchandizing the competition.

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