Writing for the Web: How to Create Scannable Content

By: Brittany Corners | Published: July 16, 2014

searchablecontentWhether you’re the content marketer for a large retail chain website or a blogger who is just getting started, readability should be high on your list of priorities if not your number-one goal. Savvy Internet surfers tend to scan content when searching for information, and they will quickly bounce from pages that don’t offer an experience that is easy on the eyes. You can make sure that doesn’t happen by following these simple tips.

Six Tips for Creating Scannable Content

1. Don’t post irrelevant content. Search engines devalue sites that post content just for the sake of posting content. They do, however, love websites that deliver an overall cohesive theme and useful content. Additionally, people looking for plumbing repair probably won’t be amused by the stories of
your latest vacation, which will only inhibit their ability to scan.

2. Be concise. Brevity of words is a beautiful thing, so don’t cram content with filler just to increase word count. When it comes to writing for the Web, the less words readers have to sort through to find the answer to their query, the more they will appreciate it.

3. Use subheadings. Subheadings draw the eye and point readers to specific chunks of information, making it easy for them to locate what interests them.

4. Keep paragraphs down to between two and four sentences. This makes sure there is plenty of [white space] between chunks of information and makes the information itself easily digestible.

5. Use bullets or numbers to create lists. Not only does this make it easier on readers, but the search engines also view them with delight, so you might as well feed them what they want.

6. Proofread your work, or have someone do it for you. Typos and grammatical errors are embarrassing, and they diminish your credibility as an authority in your niche.

If You Do All This, They Will Come

The bottom line is that writing for the Web is a different animal than writing academic papers or letters of correspondence. Your pages must be as user friendly as possible. Make it easy for your followers to absorb information, and they will reward you with longer on-site times and greater conversions.

Outsourcing Your Copywriting

Of course, if you don’t have the time or inclination to produce content that meets the standard the World Wide Web demands, you can always have your copywriting done for you. Experienced and highly skilled writers and editors┬ácan produce copy on almost any topic, using keywords of your choosing. Why not contact CrowdSource right now and explore your options?


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