Duplicate content questions
The duplicate content questions raised by the new LinkedIn announcement is the concern that un-savvy LinkedIn members will simply re-post all of their content on the Pulse platform. Such actions, if extensive, could have the effect of lowering the SEO ranking for the entire LinkedIn network, making the site less useful as a networking tool. Google has stated previously that while they don’t treat duplicate content as spam, their new algorithms reward sites with original, unique content. That concept isn’t likely to change anytime soon, if ever. Besides, publishing unique content offers a better experience for those who view your LinkedIn profile and your website and helps to reduce the clutter on the web in general.
Pros and cons of publishing on LinkedIn Pulse
Should you publish on LinkedIn Pulse? The chief benefit to publishing on the platform is that it exposes your content–and your company–to a new audience. If your product or service is aimed at a B2B audience, LinkedIn could be a good fit for your marketing message. However, LinkedIn is unlikely to help your overall SEO efforts, and, as we mentioned above, could actually hurt your overall ranking for your primary site if not done correctly. To make the most of publishing on LinkedIn Pulse, make sure to only post original articles (or extensively rewritten) and to limit your links back to your primary site to one link at the bottom of the article.
To learn more about avoiding duplicate content and how to make the most of publishing unique content for your sites and social media contact us.
Click to close