Top 4 Reasons You Need Content Moderation in 2014

By: Brittany Corners | Published: January 3, 2014

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In our content-driven world, consumers are increasingly tuning out traditional forms of media and replacing it with new media. Users now search online for relevant product information and recommendations from friends. They are no longer just consumers of online media, but creators too, often times offering valuable insights and social recommendations.

However, because consumers are beginning to create their own content, it opens the floodgates for negativity to be associated with your brand and establishes a need for content moderation to manage reputation, develop more positive customer experiences and ensure all content follows rules and guidelines.

Here are four reasons you should invest in a content moderation plan now.

1. Rise of User Generated Content

The number of mobile users is growing at an accelerated pace, giving users the ability to upload images and videos with the touch of a finger (literally). Just take a look at the state of social media sharing from 2013:

  • On Facebook, an average of 300 million photos are uploaded each day.
  • 700 YouTube videos are shared on Twitter each minute.
  • Pinterest has 11 million users sharing daily.

With reliable comment, image and video moderation solutions, you can build strategies and campaigns around brand advocates ready to engage with you in the social sphere.

2. Efficient Reputation Management

If you’ve shied away from incorporating user generated content into your strategy or campaigns in the past, it’s probably because you were worried about your reputation in one way or another. We’re here to tell you there is a way to protect your brand identity by minimizing inappropriate comments, videos and images. For smaller campaigns, you may be able to utilize your internal team to ensure innapropriate content is addressed or removed in real time, but for larger campaigns and full content strategies, you should consider crowdsourcing companies that include smart quality control measures in their comment, image and video moderation solutions. With crowdsourcing solutions, your content can be moderated faster to promote a better user experience and brand reputation.

3. Rules & Guideline Assurance

Easily regulate contests and sweepstakes to assure all images and videos comply with standard rules and follow your brand guidelines. Here are just a few categories our content moderators are trained to regulate:

  • Violence and Threats
  • Illegal Drug Use Obscenity
  • Graphic Content
  • Identity and Privacy
  • Phishing and Spam

Along with these standard regulation categories, we also add categories specific to your contest and sweepstakes guidelines.

4. Promote Positive Customer Experiences

Allow friendly peer-to-peer conversations and develop an engaged online community without having to worry about your reputation. 63 percent of brands have multiple Twitter accounts, which if they’re using correctly, are engaging with followers on a daily basis, asking their opinions and allowing them to discuss relevant topics with one another. By investing in content moderation, you’re able to keep your online community positive and friendly!

Crowdsourcing can extend your team to moderate your images, video and comments in real time, protecting your reputation while allowing your community the freedom to post and share. Contact us today if you’d like to hear more about our content moderation solutions!

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