Tapping into stores of data to fuel innovation isn’t a new concept. Long before we could access unlimited streams of information with a few keystrokes, smart business leaders relied upon a variety of resources to make the decisions that drove their success. The question isn’t whether you should be mining big data to improve distributed processing and analysis. It’s how to do it most effectively.
Anyone can access the data that’s out there. Your ultimate goal, however, is to proficiently apply that data – to draw out the most value quickly and cost-effectively, rather than relying upon a representative sampling that you hope hits the mark. With so much to analyze – and so much at stake – crowdsourcing is an optimal solution. When you pair crowdsourcing with the inherent improvements in big data analysis, you get big benefits:
The human touch lets you drill down to insights that empower you to thrive in a customer-driven, demand market. For sentiment analysis and content moderation especially, crowdsourcing wins over machines and software every time. As smart as computers are in some regards, they lack one vital element when it comes to big data: subjectivity. Analyzing data or moderating content from social networks, customer feedback, or comments and reviews with crowdsourced labor produces insightful, accurate and actionable results from real people – not machines.
While you’re spending your time moving from ideation to fruition when it comes to SEO content focus, search relevance, or cross-touchpoint streamlining with product matching and categorization, your competitors are winning over consumers and super-charging their sales.
The distributed nature of crowdsourcing ensures that your data gets processed at unprecedented speeds – thousands of workers tackle your projects simultaneously to deliver results faster than you could ever achieve in-house.
You’re good at what you do. Your employees are good at what they do. Why waste internal resources assigning over-qualified staff big data processes that a crowdsourced workforce can tackle faster and more efficiently? Likewise, on-boarding new staff carries overhead and incidental employment costs that crowdsourcing eliminates. You not only save internal resources, you maximize cost-effectiveness with crowdsourcing.
No aspect of your business is static. As you grow, your accumulated data grows with you. Without the right tools, tapping into that data can become an insurmountable task.
With crowdsourcing, your tasks scale with you. When you have thousands of hyper-specialized crowdworkers available, it doesn’t matter how quickly or dramatically your needs increase. Your crowdsourced work force can handle as much as you put on its plate – improving site search functionality, personalizing marketing campaigns, catalog cleansing, moderating content – with consistent quality, speed and insight.
In today’s competitive online environment, right now matters. You can’t place consumer demands on hold while you sift through out-of-date data. Using old data is like showing up to the party after everyone’s already left. When you use crowdsourcing, sentiment analysis, content moderation, categorization and other data tasks happen in real-time, so you never have to worry about being unfashionably late.
When conducting business online, you must juggle multiple tasks, including creating initiatives that satisfy customers, delivering solid ROI for marketing costs, and consistently generating higher conversion and retention rates for online sales. The prevalent attitude is that customers come first, and there’s no shortage of retailers, marketers, websites and mobile apps that confirm that message and deliver on it. You can easily be one of them by utilizing crowd-powered big data insights to drive effective marketing and online sales.
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