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When to Crowdsource Moderation Projects

By: Alex Chrum | Published: August 23, 2013

Unchecked, user-generated content (UGC) creates considerable risk. Unchecked, UGC is like opening the doors to a great party for random people and letting them do whatever they want, regardless of who they offend or how they make you look. Content moderation isn’t just a good idea – it’s a must.

Crowdsourcing offers moderation at scale and does it better than fancy analytic software run by machines. Forrester Research Inc. found that state-of-the-art analytic tools have 80-85% accuracy. Crowdsourcing gives you 99% and higher accuracy because the human brain is smarter than machines for nuances of language and perception. Here are situations where crowdsourcing moderation just makes sense:

    Ad agency campaigns

 

    Online communities

 

    Sensitive subjects

 

    Large projects

 

    Media companies

Crowdsourcing moderation keeps brands accessible while mitigating vulnerability, providing measurable ROI as brands grow social footprints.

Ad agency campaigns

When it comes to moderation, ad agencies are client bodyguards. Agencies protect client users, client brands and client reputations. Content moderation serves a vital role in that protection, and crowdsourcing provides Secret-Service-level protection from day one for UGC feeds on creative guerilla marketing campaigns and short- and long-term ad campaigns for microsites, promotional sites, social media pages and more.

Online communities

Online communities are growing larger, more complex—with them, UGC is growing – forum comments, uploaded videos, images. Crowdsourcing content moderation keeps open conversation a priority but offers brand protection. It protects your reputation and legacy by keeping inappropriate content, profanity and problem users in check. It protects you in real time whether you have 50, 500,000 or more than a million users.

Sensitive subjects

Sensitive subjects make content moderation even more vital to keep things safe and appropriate for all ages. For UGC focused on family – or health-related matters, crowdsourcing moderation not only offers the ultimate brand protection, but also builds user trust. That trust is essential in child- and teen-focused online communities, for example.

Large projects

No matter what your business, large-scale projects requiring moderation are simply impossible to do in-house with much success. These cumbersome moderation needs are best addressed with crowdsourcing, which scales up or down to meet evolving moderation needs for any amount of UGC.

Media companies

Media companies solicit fan feedback from different sources. Crowdsourcing moderation of this feedback brings together chatter from multiple communities. It keeps things streamlined, simple and scaled to offer 360-degree protection.

Your audience is online 24 hours a day, 365 days a year. Your vigilance must be always “on” to protect your image, brand and reputation. Let us give you the confidence to relax while crowdsourcing keeps your brand protected, and contact our sales team for your next custom moderation project!

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