Crowdsourcing for Startup Ideas or Research and Development

By: Alex Chrum | Published: June 25, 2012

While creating content, analyzing and cleansing big data are tasks easily tackled with the power of the crowd; facilitating the research and development phases of a startup are innovative ways you can utilize crowdsourcing for a competitive edge, cost efficiency and scalability.

Innovation is at the heart of any successful startup or research and development endeavor, and crowdsourcing allows you to tap into human intelligence quickly with high-quality results. Using the crowd allows you to do the following:

  • Test and refine ideas or conduct market testing
  • Administer surveys
  • Build human intelligence into web-based software with API changes
  • Complete repetitive tasks
  • Aid in product development or changes

Testing and refining startup ideas and market testing

Whatever it is you intend to sell, tapping into the mind of what customers want is essential. The crowd can test your API while providing feedback, give insights and recommendations on product improvements and put you in touch with what’s in demand. With feedback from the crowd, you can improve your offerings and reshape your plan and web-based software.

Market testing startup ideas and R&D through surveys

By having the crowd take surveys, you can conduct research on product development, changes to existing products or potential markets for startup ideas. A study in 2010 proved that surveys conducted via crowdsourcing are as statistically valid as those administered over the telephone or internet. This means you can receive quick, low-cost data on the viability of a project, product or marketing strategy with access to hundreds of thousands of crowd workers.

Building on your startup ideas and R&D phases

What the crowd can do for your startup or business is take the guesswork and longer waiting periods for the information you need to make adjustments and decisions quickly. Any repetitive task is able to be completed by the crowd whether it is long, product-oriented surveys asking questions about product features or finding and comparing products across different e-commerce sites.

When you can tap into the intelligence, knowledge and opinions of the crowd, your software and products are more likely to meet the demands of your potential market. In addition to garnering invaluable feedback and data, you can even generate leads by offering an email opt-in when new products or software become available.

Whether you’re looking to redesign your search API to better meet the demands of consumers, looking for ways to improve a product that is in the research and development phase or looking for ways to expand or improve a startup idea, the crowd puts you a step ahead of the competition.


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