Develop effective marketing programs, enhance customer service, identify new opportunities and manage your reputation by analyzing online sentiment about your brand.
Our sentiment analysis solution uses a US-based workforce of more than 30,000 to provide real-time analysis of user-generated content. Humans are better suited to provide you with actionable insight about your brand because machines cannot make subjective decisions about the subtle distinctions or idiosyncratic uses of language (slang, context, tone, sarcasm, irony, etc.).
Our prequalified labor force follows rigid, client-specific guidelines to provide you with accurate, consistent and fast results 24/7.
Typical Sentiment Analysis Jobs Include:
- Comments
- 3rd Party Review Sites
- Social Media (Facebook, Twitter, etc.)
- Blogs/News Sources
- In-Site Reviews
- Forums
More About Sentiment Analysis
Understanding online sentiment is an invaluable tool for developing effective marketing programs, enhancing customer service, identifying new opportunities and managing reputations. How your brand is viewed by consumers is vital information that impacts your processes for decision making and, ultimately, how well you adapt to meet consumer needs.
CrowdSource’s solution for sentiment analysis provides actionable insights into your customers’ feelings about your brand, product(s) and service(s) in real-time and, most importantly, at scale. While automated solutions are capable of analyzing sentiment, these tools tend to measure extremes, such as ‘like,’ ‘love’ and ‘hate,’ and do not measure idiosyncratic use of language, such as slang, sarcasm, text-speak and irony, among others.
Using a US-based workforce of 30,000, we are able to take large volumes of content, identify and extract relevant posts and categorize conversations into buckets predefined by you. The actionable insights provided by sentiment analysis enable you to analyze trends and determine appropriate actions in real time.
Real-time sentiment analysis has multiple benefits:
- Manage brand image and customer satisfaction proactively
- Monitor outlets in real time to infer customer brand sentiment
- Compare, monitor and analyze sentiment over time
- Connect with customers by actively engaging with various mediums
- Adjust quantifiable goals in real time
- Identify early indications of developments in the market
- Optimize communication with consumers
- Respond to trends and issues that impact business decisions/practices