In order to maximize conversion rate, it is paramount that search results are highly relevant to your users’ searches.
While conversion metrics can help you understand your best and worst searches, there are often major gains that can be made by improving the searches that fall in between the best and the worst. CrowdSource workers are trained to review a given keyword and a search result and answer questions to help you understand how relevant your search results are to the given keyword phrase.
Some common questions workers answers include:
- Do all results shown for “searched keyword” match “searched keyword”?
- Do the search results shown for “searched keyword” match the “searched keyword” perfectly, partially, or not at all?
- If you were trying to buy a “searched keyword” and found these search results, would they speed up or detract from your shopping experience?
- Do the photos of the items returned in search results enhance or detract from the search results experience?
- Please mark all results that do not belong if searching for “searched keyword.”
- Please list any pages or products that should be present, but are not present when “searched keyword” is searched.
If you are looking for a scalable and cost effective way to monitor and enhance your search results, please contact us for more information about our search relevancy solution today!