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Data Categorization

Our categorization solution allows you to classify thousands of items per day without expending internal resources. From business listings to products, our workforce categorizes items into your hierarchy, ensuring your information is properly categorized and easy for users to find.


Common Categorization Jobs

E-commerce Product Categorization – Improving your e-commerce site’s navigation structure can pay dividends with more than 40% of e-commerce customers using site navigation to aid in making a purchase. Our workforce categorize every new product in your inventory in real time , or updates all of your products’ categories following a navigation change. By targeting workers that match your customer demographics, we ensure your navigation is intuitive to your customer base.

Business Categorization – Help make your sales team more effective by properly categorizing prospects and existing customers. Go beyond SIC codes and generic categories provided by online sources and create a category structure that maps directly to your business. Our workforce quickly classifies all of your prospects and existing customers into your hierarchy to ensure you spend your time on companies most likely to purchase.

User-Generated Content – Categorizing user generated content can help you get the most from these valuable assets. Add organization to user contributions and make them more accessible to site users and to search engines. From images and videos to Q&A and comments, our workforce categorizes your content assets, allowing you to build collections that add value to your site.


How It Works

Our workers categorize items into your hierarchy by clicking through your category tree to find the best fit. Our workers also use our “category suggest” feature that allows workers to start typing a category name to gain quick visibility into complex category trees with many levels. If required, our workers are able to select multiple applicable categories per item. Once a worker selects the best category, another worker confirms their selection is correct and the item is sent back to you in a batch or in real time through our API.


Advantages Over Traditional Categorization


By combining intelligent software with human cognition, you get benefits of subjective analysis and algorithmic quality control. By verifying results with redundant tasks and Gold Standard Tasks (also known as “known answers”) quality is monitored and measured in real time.


With a workforce of more than 500,000 workers capable of completing data tasks, jobs that used to take months are completed in hours.


We offer a fully elastic model, allowing you to scale up and down on demand.

Lower Cost

Our software platform allows workers to move extremely quickly, helping keep labor costs low. Our solutions have been shown to achieve higher quality results at 50% of the cost of traditional methods.



Guaranteed Accuracy With QualitySmart™ Workflows

We leverage our patent pending QualitySmart™ system to ensure the categorization work we produce is accurate. Our smart digital assembly line routes categorization tasks from a categorizer, who is responsible for choosing the best category, to a reviewer who confirms the categorizer’s selection. QualitySmart optimizes the number of reviewers on each task to ensure to ensure we meet your required accuracy level . 


 API and Pricing

Our platform features an API that enables real time submissions and hands-off management of data categorization projects for enterprise-level clients.  For more information on how we can manage your data categorization project as well as our pricing structure, please contact us.

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