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Product Descriptions

Increase organic traffic and maximize shopper conversions rates with unique product and meta descriptions.  CrowdSource creates enriched product pages with feature-benefit rich product descriptions that can improve organic search rankings, click-thru rates and ultimately influence purchasing behavior.  

Product Description Elements

Keyword Friendly Product Titles –  We will research and leverage the terminology shoppers use most, developed through our proprietary keyword research process.

Meta Descriptions – Meta tags will be designed to catch shoppers’ attention and maximize click-through rates from the search engine result pages, providing more opportunity for conversion.  

Unique Product Copy – Full product descriptions that improve the user experience and focus on key product features and benefits that create opportunities for products to rank for long-tail keyword phrases and more natural search traffic.

Benefits of Crowdsourcing

Accuracy & Validity

Our writers confirm product attributes and information from manufacturer websites.


By leveraging the crowd, we can create a large quantity of product descriptions.

Quality Writing

Our copywriters are trained to follow your brand style guide to create valuable content.

Search Strategy

We optimize product descriptions with keyword and link strategies to increase search engine visibility.


When your project requirements shift, we’re there to implement changes.


An extended team of writers means faster turnaround time.

Benefits of Optimized Product Descriptions

Rank Highly in Search Results – We create keyword-rich product copy that is designed to be easy to read and rank highly in organic search results.  Using a multi-step editorial process, our optimized descriptions highlight key product features and benefits, and are the key to engaging customers and influencing purchasing behavior.  

Influence Purchasing Behavior – Feature-benefit rich product copy written in your brand voice creates a connection with your buyers and helps them make educated purchasing decisions.  Making the “right” information available, sets you apart from other retailers relying on vendor-provided product information and inspires purchasing confidence.  

Increase Conversions – Unique product copy differentiates you from your competitors and improves organic search performance by avoiding duplicate content issues. CrowdSource transforms product information from your vendors with optimized copy that will enable products to rank higher for better phrases, increase clicks for search results and increase on-site conversions.  

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