Our experienced blog writers create compelling original content for you by employing careful research, understanding your site’s audience and conveying information in your particular brand voice and style. Blog posts engage and convert visitors while greatly improving your site’s traffic and organic search engine ranks.
Elements of Blogs
Call to Action – Our highly trained team of writers can include a clear CTA to your specifications in each blog post. It tells the visitor what to do after reading the article, such as contacting you, subscribing to your blog, downloading content — whatever action you want to encourage.
Image Selection – Our writers select relevant images for each particular blog post. Images are highly effective at engaging readers, and they also allow for image tagging to amplify SEO effectiveness.
Keyword Inclusion – Our blog posts include top-performing keyword phrases in a natural, appropriate way that won’t distract readers. Including keywords drives organic search traffic and improved search rankings.
Catchy Titles – Studies show that 80% of readers never make it past the headline or title, so grabbing the reader immediately with a strong title is critical. We have specialized title writers who understand the importance of catching a visitor’s attention with a persuasive, colorful title.
Wide Variety – We can create a wide variety of blog posts for you at scale. From review and how-to posts to lists and checklists, our team is trained in creating whatever types of posts you need.
Benefits of Blogs
Visitor engagement – High-quality blog posts prove your authority in your subject area to site visitors, presenting you as a thought leader in your industry. This creates trustworthiness with visitors and makes them much more likely to convert to qualified leads and/or customers.
Search engine optimization – Adding blog posts to your site is one of the best ways to improve your SEO, driving greater site traffic and organic search engine rankings. Google places a premium on original, information-rich content when it ranks sites.
Social media superpowers – Crowdsourced blog posts are great drivers for increasing your social media presence. Link them in posts on Twitter, Facebook, LinkedIn and elsewhere to promote your brand, gain more followers and drive qualified leads to your site.
Optimization through tagging – Our writers are trained to create SEO-rich meta description tags, title tags and image tags, providing even more SEO power for your blog posts.