Recipe for Success: Using Pinterest to Drive Traffic

By: Brittany Corners | Published: July 19, 2014

The social media network known as Pinterest allows users to share links to a variety of different information. Much of the most repinnable information on Pinterest is in the form of recipes. Companies that leverage recipes to drive traffic benefit from these innate features: Useful Recipes are immediately useful for readers. Online searchers are often […]

Marketing Solutions: Five Tips for Instagram Success

By: Brittany Corners | Published: June 19, 2014

It’s a glorious day to be a content marketer. Never before have there been so many marketing solutions at your disposal, including social media sites that make it easy to promote brand awareness and increase profitability. You may already be taking advantage of this fun new way to visually market your content on Instagram. If […]

Three Content Moderation Mistakes That Kill Engagement

By: Brittany Corners | Published: June 17, 2014

Audience engagement is a keystone of content marketing, but what do you do when things get sour in the comment section of your blog or social media page? How your brand handles content moderation — from praise to complaint sessions — can affect engagement and the overall success of online campaigns. Some best practices exist […]

Content Ownership and the Risks of Building Brands on Social Platforms

By: Brittany Corners | Published: April 2, 2014

Successful content marketing requires a large investment of time, energy and words. To be effective, you need to build a website, create unique content regularly, blog faithfully and connect with readers and customers via social media. There are many different ways you can set up your little content marketing fiefdom. You can purchase your own […]

Crowdsourcing Social Media Content to Improve SEO

By: Alex Chrum | Published: October 31, 2012

The social landscape of the web puts social media content front and center when it comes to adding value to internet users, but it also has the potential to improve your SEO while positively impacting sales, consumer perception and more.

Crowdsourcing Social Media Analytics: Gaining Actionable Insights

By: Alex Chrum | Published: September 19, 2012

As social media use by consumers and businesses alike continues to explode, you can position your enterprise to benefit by using managed crowdsourcing for social media analytics.

Social Media, Customer Relations and Crowdsourcing

By: Alex Chrum | Published: June 18, 2012

An IBM Global CEO Study found that today’s CEOs are beginning to understand and accept the role social media plays in fostering customer relations and building a stronger business model. While social media is currently ranked lower than many other forms of engagement and interaction, it is expected to increase substantially within the next three […]