The Ultimate Guide to Content Optimization for E-commerce Merchants

By: Brittany Corners | Published: August 3, 2015

One of the biggest challenges of running an e-commerce business is attracting website traffic from qualified, ready-to-purchase visitors. No matter how well-designed your website, there is a good chance you’re leaving money on the table if your content is not optimized for conversions. Advertising Is Not the Answer Paid advertisements will only become more expensive […]

3 Ways User Generated Content Can Make or Break a Brand's Reputation

By: Sammie Schweissguth | Published: June 2, 2015

A whopping 89% of customers say that user-generated reviews sway their opinions when they shop for goods or services. That’s great news for your company if web reviewers frequently praise your products, but what if they don’t? That’s why it’s vital to address rude comments or harsh reviews ASAP, before your company’s sales or image […]

3 Data Driven Content Techniques that Boost E-commerce Conversions

By: Brittany Corners | Published: April 22, 2015

Every e-commerce merchant in the world understands the importance of upselling and cross selling, but few have executed effective strategies in this arena. It is unfortunate, especially when you consider research from the book Marketing Metrics which suggests the likelihood of selling to a new customer is between 5 and 20%, while the likelihood of […]

Turn Your Instagram Account Into An Ecommerce Powerhouse

By: Brittany Corners | Published: February 16, 2015

Instagram is an excellent platform for building brand loyalty. You’re able to engage your customers in creative and visual ways that help define and promote your company’s identity. By using Instagram to its fullest extent and including well-researched hashtags in every post, you can attract new customers. If you’re familiar with the way Twitter hashtags […]

4 Killer Ways Retailers Benefit From Crowdsourcing

By: Brittany Corners | Published: February 5, 2015

In the afterglow of the holiday season, many ecommerce merchants are enjoying increased profits and steady to rising sales. As sales rise, online retailers have the capacity to grow. And with growth, unfortunately, comes challenge. Sometimes referred to as growing pains, these challenges are a side effect of poor workflow inertia. Large companies in particular […]

Cyber Monday 2015: Start Now and Win Big

By: Brittany Corners | Published: February 3, 2015

The holiday season is officially over. Retailers across the country can finally breathe a sigh of relief and take a break for a few months, right? To achieve success in the next holiday season, the obvious answer is no. Smart online retailers are already preparing for next Cyber Monday, and for good reason. At least […]

Avoid Sketchy Appearances by Moderating Blog Comments

By: MattD | Published: September 8, 2014

User-generated content is a boon to busy retailers and website owners. Comments, reviews and forum posts often include natural keywords, boosting SEO. User engagement keeps the brand relevant and helps drive new users to the site. Without proper moderation, though, user content can quickly destroy a brand’s reputation. The SketchFactor Problem SketchFactor, an app that […]