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Guiding the Upsell with a Great Buying Guide

By: camden | Published: July 23, 2014

When it comes to upselling techniques for online selling, a comprehensive buying guide can be your secret weapon. Because buying guides educate potential customers about the various options available, they subtly lead buyers to choose higher quality merchandise and purchase accessories they might not have otherwise considered. Focusing on the Educated Consumer Buying guides make […]

Build Your Food-Based Brand with Unique Recipes

By: Brittany Corners | Published: July 22, 2014

Make your mark in the crowded field of food-based businesses with unique recipes that build brand authority and keep customers coming back for more. Whether you run a popular restaurant in a thriving downtown district or operate a business selling organic canned foods through grocery chains across the country, your business can probably benefit from […]

Creating Effective Guidelines for a Marketing Copywriter

By: Taylor Stronach | Published: July 21, 2014

When you’re hiring a marketing copywriter to produce product descriptions or other sales copy, crafting effective guidelines for your project helps you get the results you want. While some copywriters are experts at crafting brand-appropriate product descriptions, buying guides and articles even with little guidance, it always helps to clarify your requirements beforehand. Here are […]

Guest Blogging Is Still a Great Link-Building Tactic

By: Brittany Corners | Published: July 20, 2014

There are, roughly three months after the fallout from Google’s cudgeling of MyBlogGuest, the signs of lingering panic that follow a toxic event. Of course, some degree of circumspection is warranted. The survivalist policies of some, however, seem to dismiss out of hand our community’s capacity doing the right thing at the same time that […]

Recipe for Success: Using Pinterest to Drive Traffic

By: camden | Published: July 19, 2014

The social media network known as Pinterest allows users to share links to a variety of different information. Much of the most repinnable information on Pinterest is in the form of recipes. Companies that leverage recipes to drive traffic benefit from these innate features: Useful Recipes are immediately useful for readers. Online searchers are often […]

Attracting Smart Shoppers With a Buying Guide

By: Maddy Rogier | Published: July 18, 2014

Online shoppers are a savvy bunch, and knowledge is power when it comes to smart shopping. Many shoppers seek a buying guide for a specific product or category before making an informed purchase. Adding a series of buying guides to your site can help savvy shoppers in many ways. Content Search engines rank most sites […]

6 Maddening Mistakes Product Description Writers Make

By: Brittany Corners | Published: July 17, 2014

When it comes to online sales, great product descriptions capture a customer’s imagination and help secure the sale. Hiring an experienced product description writer or a team of writers to revamp your online shopping site ensures that you won’t make these six common errors that drive away customers and tank search engine rankings. 1. Using […]