Featured Post

Test Your Ads Before They Cost You

By: Camden Swita | Published: March 3, 2015

Designing and creating content for ads on the web can sometimes feel like flying blind. You have an idea about what your target audience wants to see — and what will get them to click through to your conversion page. But how do you really know? The Old Way Traditionally, marketing professionals have used A/B […]

The All-Time Most Effective Content Creation Workflow

By: Nicki Powers | Published: February 25, 2015

Building a business online is not just about standing up a website and offering a great product. The most successful online businesses are using the web to build authority in their industries by curating, publishing, and sharing meaningful content to generate leads and acquire new customers. Even businesses that are not typically thought of as […]

Prepare Your Business for the Workplace of the Future

By: Nicki Powers | Published: February 23, 2015

There’s no denying that the workplace is changing at unprecedented speed. Thanks to the widespread reach of the Internet, increased access to information, and the ubiquity of collaboration tools, a profound shift has occurred – putting power into the hands of those previously without. Rather than a top-down, hierarchical approach, workers are now collaborating far […]

Avoid Focus Group Pitfalls with Crowdsourcing

By: Camden Swita | Published: February 20, 2015

You’re considering using a focus group to gather information about your new product, service or campaign. You’ve evaluated your needs and decided that a focus group trumps one-on-one user interviews in this case, specifically because you need to: gather information about consumer perceptions of your brand understand decision processes potential customers use before buying collect details […]

Why Do I Love Freelancing? Let Me Count the Ways

By: Nicki Powers | Published: February 18, 2015

Valentine’s Day is a time to reflect on the things we love. In light of the holiday, I have compiled a list of reasons why I love freelancing. 1. I am my own boss. When you work for yourself, there is nobody to micromanage your daily tasks. That means I set my own priorities and […]

Erin Steinbruegge Named in St. Louis Business Journal 40 Under 40

By: CrowdSource | Published: February 17, 2015

On December 22, 2014, the St. Louis Business Journal named Erin Steinbruegge, COO of CrowdSource, to its 2015 class of  “40 Under 40.” The “40 Under 40″ is a prestigious list of the most influential business professionals in the greater Saint Louis area. This year, a panel comprised of eleven judges – all previous 40 […]

Turn Your Instagram Account Into An Ecommerce Powerhouse

By: Camden Swita | Published: February 16, 2015

Instagram is an excellent platform for building brand loyalty. You’re able to engage your customers in creative and visual ways that help define and promote your company’s identity. By using Instagram to its fullest extent and including well-researched hashtags in every post, you can attract new customers. If you’re familiar with the way Twitter hashtags […]