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Content Marketing for Retail Business Health

By: Brittany Corners | Published: August 20, 2014

Across all niches, businesses are learning that the crowd can be as effective as single experts in providing any number of services. Sometimes the crowd is much more effective than a single individual or team, which is often the case when it comes to content marketing. Retailers who leverage crowdsourcing for search engine optimization may […]

Saving Face: Content Moderation for Internet Business

By: camden | Published: August 7, 2014

It’s good business to build your brand by utilizing all the tools available on the Internet. Blogging, social networking and community forums are just three of the top niches. On the surface, they’re a great way to engage with potential customers and clients. However, just below the water’s edge lurks the ever-present issues of spam, […]

Blogging for Business: The Art of Legal Blogs

By: Maddy Rogier | Published: August 6, 2014

Building a successful law practice takes time, money and talent, no matter what you decide to specialize in. With the proliferation of radio and television ads, legal agencies are looking toward new and effective¬†ways to build a business without crowding the airwaves and crunching the firm’s budget. The Bonus of Blogging In an effort to […]

How Company Blogs Generate Customer Attention

By: camden | Published: August 5, 2014

In the fast-moving online world of social media and Web-based marketing, company blogs can be the key to generating and keeping customer attention. Blogs serve as effective marketing materials and create an easy way to communicate directly with clients or customers. Whether you’re selling products online or trying to get customers to come into your […]

Guiding the Upsell with a Great Buying Guide

By: camden | Published: July 23, 2014

When it comes to upselling techniques for online selling, a comprehensive buying guide can be your secret weapon. Because buying guides educate potential customers about the various options available, they subtly lead buyers to choose higher quality merchandise and purchase accessories they might not have otherwise considered. Focusing on the Educated Consumer Buying guides make […]

Build Your Food-Based Brand with Unique Recipes

By: Brittany Corners | Published: July 22, 2014

Make your mark in the crowded field of food-based businesses with unique recipes that build brand authority and keep customers coming back for more. Whether you run a popular restaurant in a thriving downtown district or operate a business selling organic canned foods through grocery chains across the country, your business can probably benefit from […]

Creating Effective Guidelines for a Marketing Copywriter

By: Taylor Stronach | Published: July 21, 2014

When you’re hiring a marketing copywriter to produce product descriptions or other sales copy, crafting effective guidelines for your project helps you get the results you want. While some copywriters are experts at crafting brand-appropriate product descriptions, buying guides and articles even with little guidance, it always helps to clarify your requirements beforehand. Here are […]