In the world of e-commerce, unique, quality content drives the success of your business. You’ve probably heard the phrase “content is king,” and this is never truer than in today’s internet-driven economy. From product descriptions to blogs, FAQ articles, how-to articles and general articles about your products, having the right type of content on your website matters. Why does it matter?
The necessity for unique content is partly driven by the major search engines and partly driven by a need to appeal to consumers. When you simply copy and paste a manufacturer’s or competitor’s product description or list of attributes, you hurt rather than help your ranking in search engine results. Hundreds, even thousands, of other sites copy this same content, making it ineffective in driving site traffic. Duplicate content often results in a lower ranking, regardless of how often you add “new” or updated content. Manufacturer’s content also lacks creativity and appeal. Just like in-house sales professionals, there are techniques to increase consumer engagement.
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When you begin using Mechanical Turk, it may seem as if the workforce is there to cause you trouble. However, there is a large community of serious Turkers who can produce high-quality, personalized work for you if you treat them well.
First, pay appropriately for each task. A worker doing your jobs steadily for an hour should always make at least minimum wage. If it is possible to make more, you are already on the way to recruiting a loyal group of workers. Always keep the difficulty of your task in mind. If you are seeking highly specialized skills, those workers are limited and require a higher pay.
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With workers from all walks of life turking for a variety of reasons, pricing a new set of HITs can be a very difficult task. If you were to post a question on the worker forum asking about fair pay, you will likely find an array of rates as varied as the workforce itself. In order to make sure you get as close as possible to a fair rate of pay, make sure you take into account the type of worker you need, how interesting your task is, and how much effort is required in completing the HIT.
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On Thursday, December 8th, CrowdSource CEO Stephanie Leffler and VP of Amazon Sharon Chiarella will host the second part of Daily Crowdsource’s webinar series on the Future of Crowdsourcing. Focusing on the benefits of microtasking, Leffler and Chiarella will discuss the booming market of microtasking and the integration into existing business processes. Along with Daily Crowdsource’s Content Director Casey Armstrong, these industry leaders will be available to answer audience questions and give real-life examples of microtasking in crowdsourcing. Part two of this highly-requested webinar series is free to watch and will begin at 10am PT/1pm ET. Register now to be a part of this free educational webinar!
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On Tuesday, November 15, 2011, at 11 a.m., CrowdSource’s CEO Stephanie Leffler and Amazon Mechanical Turk’s Senior BDM Heidi Bretz are hosting a free webinar on utilizing the crowd for content creation. During the hour-long discussion, these crowdsourcing professionals can help you learn to create, enhance and refine web content for your website. Discover how to create SEO-optimized category content, engaging blog posts, link-building articles and unique, purposeful product descriptions all through the help of the crowd. Do not miss your opportunity to learn from some of the industry’s leading experts. Register for this free, valuable webinar today.
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From November 7-10, 2011, you can find the CrowdSource team at PubCon Las Vegas amongst a myriad of other industry leading enthusiasts. Since 2000, PubCon has served as the country’s leading new media and optimization conference for internet marketers worldwide. This year, PubCon hosts what it calls, the biggest and boldest gathering of search and social media innovators it has ever brought together. The extensive list of experts attending this year’s conference includes notable keynote speakers such as Zappos chief executive Tony Hsieh, author Malcom Gladwell, Craiglist founder Craig Newmark, and a panel featuring SEO professionals from CNN.com, Disney and the Wall Street Journal. The CrowdSource team is looking forward to the many networking and learning opportunities from PubCon 2011.
While we can provide a variety of solutions for some of the toughest business problems, one of our biggest strengths lies in our content creation capabilities. By cultivating a workforce of skilled and dedicated writers and editors, we have shaped a process that allows us to turn over high-quality content that can be tailored to fit any company’s specific needs, quickly and cost effectively. The most notable characteristics of our content creation process is the scale at which content is created, the depth of research for lengthy content pieces and the various writing styles to which our writers can adapt.
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When Stephanie Leffler stumbled on Mechanical Turk in 2008, she envisioned utilizing the platform for her company’s content creation needs. However, many people questioned Mechanical Turk’s ability to return quality results for complex and thought-intensive workflows. In the beginning, most companies employed Mechanical Turk for repetitive assignments such as image moderation, product matching and categorization. Critics suggested that businesses should only leverage Mechanical Turk to complete unsophisticated, menial tasks. Today, however, we are proving these critics wrong. While we often leverage Mechanical Turk for routine tasks, we have also found ways to tap into Mechanical Turk’s extensive workforce to carve out a talented group of writers and editors who can effectively fulfill our content creation needs.
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While many businesses have contributed to the crowdsourcing industry through the creation of platforms, crowdsourcing would not measure to what it is today if it was not for the talent and dedication of crowdsourcing workers. To honor the accomplishments and hard work of this skilled and determined workforce, the Daily Crowdsource, the number one site for crowdsourcing news, is hosting the International Crowdsourcing Awards. The Daily Crowdsource hopes to recognize and give back to the workers who made an important impact and helped lay a strong foundation for the industry.
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Jeff Howe, a contributing writer and editor for Wired Magazine, was the first to coin the term “crowdsourcing” in a 2006 article entitled “The Rise of Crowdsourcing.” Howe had followed this ever expanding movement with great curiosity. He found that the crowd could come together to accomplish tasks and execute projects in ways that was never possible with large organizations and companies. With the crowd, things could happen faster, cheaper and at a better quality than ever thought possible.
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