In 2013, $118.4 billion is expected to be spent on content marketing, video marketing and social media, according to eMarketer. While nine out of 10 businesses market content, producing content at scale to turn your website into a powerhouse of information isn’t easy to do internally.
According to HubSpot, businesses with websites consisting of 401-1000 pages get six times the number of leads than websites with 51-100 pages. Leads translate into ad revenue.
In 5 Types of Content Moderation to Protect Your Online Community, you learned about different types of moderation. What type is right for your content, and why does it matter?
User-generated content (UGC) lives large on the Web. As a community manager, ensure content works for rather than against your brand. To realize the power of social engagement and community building in forums, social profiles, user comments or reviews, you must monitor and moderate text, images and video effectively.
Eight seconds. That’s the average amount of time you have to convince shoppers to stay on your website. Coupled with the fact that 96% of your website visitors are not ready to make a purchase, product description writing optimized to increase click-through and conversion rates is a mission critical task.