Proliferation of digital data combined with the explosion in data volume makes how businesses ensure accuracy important to using data sets effectively. If data is inaccurate, its value diminishes regardless of the manner in which it is collected, aggregated or used. Verification of data can prove an expensive and time-consuming endeavor when done on a [...]
The marriage of Bonobos, an online retailer of men’s clothing geared toward young, successful professionals, and the 111-year old brick-and-mortar Nordstrom’s brings the importance of online branding and effective email marketing to light – and highlights an avenue for crowdsourcing to help traditional businesses transition to the web quickly and cost effectively.
Virtual goods are big business – business that has shown rapid growth and promises to continue growing rapidly. With the popularity of online communities, social networking sites and online games, the market for virtual goods is huge. Site and game users spend many hours every month playing games and interacting, and virtual goods enhance their [...]
“Big data is the new oil” is a buzz phrase making its way around the internet. Keeping with the oil analogy, crowdsourcing is the innovating drill that mines that data most effectively. What does crowdsourcing big data mean to your company? Before evaluating that question, you must first understand what big data itself can mean [...]
Changes to how Google calculates its search rankings are nothing new. However, the major impact of recent and upcoming changes to the Google ranking algorithm to weed out those sites that engage in link farming or black-hat link building, use keyword stuffing or fail to provide unique content and positive user experiences is new. Changes [...]
Crowdsourcing found its way into federal policy development last week with the launch of an IdeaScale page. The page aims to collect crowdsourced ideas for making government information technology more accessible to Americans with disabilities, both in the general public and in the federal employment system, and is open for suggestions until April 9.
In the world of e-commerce, unique, quality content drives the success of your business. You’ve probably heard the phrase “content is king,” and this is never truer than in today’s internet-driven economy. From product descriptions to blogs, FAQ articles, how-to articles and general articles about your products, having the right type of content on your [...]
While we can provide a variety of solutions for some of the toughest business problems, one of our biggest strengths lies in our content creation capabilities. By cultivating a workforce of skilled and dedicated writers and editors, we have shaped a process that allows us to turn over high-quality content that can be tailored to [...]
We are continually looking for ways to improve and build a better experience for our workers. After all, the workforce is the backbone behind our entire operation. Last week we released a major update to our Scalable Workforce software for beta testing worker profiles. The new profiling feature is a clear and concise way for [...]